Elena Shannon's profile

Bertolli ad series

The taste that says it all
This week in our class we worked on analyzing a professionally made ad and creating our own that would work as part of the same campaign. I chose to use the ad for the Bertolli marinara sauce in last year's issue of the Better Homes and Gardens magazine. I scanned the original ad at high resolution and used the dimensions and details to work on my own version.

THE ORIGINAL AD
​​​​​​​Though I couldn't find the actual designer who created this scrumptious-looking advertisement, I found that it was done for the Mizkan America corporation by Havas Worldwide, Chicago. The image was styled by the Chicago based food stylist Michael Deuson. The ad appeared in multiple magazines, such as Better Homes and Gardens, Real Simple and others, and is part of the multimedia campaign to promote the new sauce line. I couldn't find the original link to the ad but I found multiple notable mentions including the following: https://advertisers.mediaradar.com/bertolli-advertising-profile.

For my version, I chose a different sauce in the line – A Creamy Cauliflower and Milk Alfredo Sauce. I tried to keep typography as close to the original as possible while using the options available from the font student packet. 
Bertolli ad series
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Bertolli ad series

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